Webinars

B2B Effectiveness Series

Evidence-based marketing ideas for B2B practitioners.

Dale W. Harrison, Liam Moroney and guest marketing leaders share ideas and insights for improving your B2B marketing effectiveness.

Get evidence-based approaches, supported by marketing science – available live on LinkedIn, or on demand.

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FEATURED

Episode 10 | The Buyer-Seller Fit Model: What is it & How to Measure it

Episode 9 | Data Does Not Equal Information — and AI Is Not The Solution

Episode 8 | Rising/Falling Markets: Category Growth and Share of Search

Episode 7 | A Better Lead-Scoring System Can Create Better Targeting

Episode 6 | Putting the Pieces Together: The "Next-Gen MQL"

Episode 5 | Buyer-Seller Fit: "The ICP" is Not Necessarily Your ICP

Episode 4 | Rising Markets Break the 95:5 Rule

Episode 3 | Your Lead Scoring is Completely Broken!

Episode 2 | What Would a New MQL Have to Look Like?

Episode 1 | The MQL is NOT Dead

Meet the hosts

Dale W. Harrison, with Liam Moroney and guest marketing leaders.

Founder of Storybook Marketing

Chief Strategy & Innovation Officer, The Insight Collective

Head of Marketing Effectiveness, The Insight Collective