strategy group

Amanda Hill is a visionary leader with over 17 years’ experience shaping global brands at the intersection of creativity, commerce, and impact. As founder of BBC Earth, she built a brand that reached over one billion people before serving as the BBC’s first Global Chief Marketing Officer. She later led as Global CMO at A+E Networks in New York and as Chief Marketing & Customer Officer at Harrods, where she pioneered innovative approaches to luxury customer engagement.

Beyond her executive career, Amanda champions purpose-driven leadership, mentorship, and education. She teaches marketing at Lewis & Clark, leads ventures in sustainability, and serves on several boards, including The Listening Planet Foundation.

At The Insight Collective, she brings deep expertise in brand transformation, customer strategy, and global growth, united by a strong belief in the power of creativity to deliver lasting impact.

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George Tannenbaum has spent well over half his life in the advertising business yet he still manages to be a nice guy. As the founder of GeorgeCo., LLC, a Delaware Company, George currently makes his advertising living working directly for clients that range from pre-revenue start-ups all the way to the Fortune 50.

Before that, George spent five years at Ogilvy helping run his dream account: IBM. George also worked at Ogilvy on IBM from 1999-2004. Before Ogilvy, George worked for five years as executive creative director at R/GA – running the Ameriprise business, R/GA’s first traditional-advertising account.

George has also worked for some of America's most storied agencies, including Hal Riney and Partners, Ally & Gargano and Lowe. George has won major awards for both creativity and effectiveness in four media channels: traditional, direct, interactive and experiential. He's won a total of 15 Effies, including the Grand Effie and the 5/50 Sustaining Effie. He might be the only person on earth to have done that.

For 15 years, Kristen Sesto has been at the forefront of new marketing and advertising technologies in both the US and across Europe.

From developing profitable data and SaaS products for the likes of Nielsen and Oracle, to creating award-winning advertising campaigns for Asda, to leading corporate digital transformation efforts at Virgin Media/O2, Kristen has always thrived in high-growth, forward-thinking businesses.

After her second maternity leave in 2022, Kristen returned to the start-up world to join Custom Influence, where she is driving the adoption of influencer marketing across B2B tech companies such as HubSpot, Monday.com, and Palo Alto Networks.

Mirza Fur has spent over three decades in the world of B2B media, demand marketing, and tech – a always driven by a curiosity for making things clearer, smarter, and more honest. He’s worked with ambitious marketing teams to turn their budgets into real growth, using smart strategies, fresh technologies, and a knack for solving problems creatively.

These days, Mirza teams up with founders, businesses, and marketing teams who see the big picture – where tech, commercial thinking, and customer needs all connect. He’s big on ideas that are backed by data, conversations that cut through the fluff, and cultures where accountability is in the DNA.

Outside the office, he’s currently keeping his brain busy with an MBA, focusing heavily on the topic of Innovation.

Paul Wright is not your typical marketing professional.

With over 25 years of experience in media and technology, he specializes in marketing transformation, media strategy, and innovation across industries including technology, financial services, professional services, automotive, and MarTech.

His expertise includes Account-Based Marketing (ABM) and leveraging leading platforms such as 6sense, Demandbase, and RollWorks to drive targeted growth and engagement.

Having led teams at top B2B marketing agencies, Paul now works as a freelance consultant, helping businesses navigate the evolving marketing landscape.

Passionate about driving growth through technology, he focuses on creating impactful digital strategies, optimizing media performance, and staying ahead of the curve with emerging tech.

Sam Cunliffe is Chief Client Officer and Co-Founder of Grove B2B, based in Australia.

A B2B career thoroughbred, she’s spent over 15 years designing and leading marketing activation programs for global, regional (APAC and EMEA), and local brands that actually make sense in-market. Her expertise spans audience design, activation architecture, and translating global frameworks into strategies that work, especially in APAC.

Sam’s known for getting on her soapbox about the average state of B2B (and anyone who says B2C and B2B are the same) and the industry’s obsession with generalized benchmarks. She finds the breadth of niche topics this space throws up fascinating (swears she’s fun at parties) and finds genuine satisfaction in driving business performance – for clients, for Grove, and with teams.

Outside hours, she’s usually at, by, or having a beer on the beach.