Liam Moroney

Liam Moroney is the founder of Storybook Marketing, specialising in brand strength, market demand, and competitive dynamics in B2B technology markets. His work combines marketing science, effectiveness research, and practical decision-making, particularly in complex categories with long sales cycles. Before founding Storybook, he spent over 15 years in senior in-house marketing roles across technology companies at various growth stages. This experience shaped his market-level perspective on marketing, focusing on demand constraints, category evolution, and the long-term value of brand investment. Liam writes and speaks about brand measurement, demand dynamics, and marketing effectiveness, with an emphasis on distinguishing what marketing can realistically influence from what is determined by broader market structure.