category hub
Own your topic. Lead the market.
Category Hub is your branded destination inside Insights for Professionals – giving your brand complete control over content, messaging, and positioning on the topics that matter most to your audience.
Why own the category?
In crowded markets, authority has to be earned.
Category Hub gives you the power to earn it, every day. With a fully branded microsite hosted on Insights for Professionals, you become a go-to source for education, insight, and solutions in your category.
There’s more to it than publishing content. It’s about owning the conversation – and with it, visibility, trust, and demand.
Establish Authority.
Drive Engagement.
Accelerate Growth.
With Category Hub, you establish a central presence in the conversations that shape your market. It’s how you turn thought leadership into measurable influence.
BRAND AUTHORITY
Position your company as a thought leader in a specific domain.
COMPETITIVE ADVANTAGE
Outshine rivals by anchoring your brand at the center of the conversation.
AUDIENCE VISIBILITY
Gain consistent, high-value exposure across the buyer’s journey.
By bringing these advantages together, Category Hub helps your brand earn trust, grow engagement, and accelerate demand where it matters most.
One destination. Full brand control.
TARGETED CONTENT SYNDICATION
Drive high-fit traffic to your assets while reinforcing your authority on the topic.
RETARGETING CAMPAIGNS
Re-engage accounts that visit your hub to build brand recall and drive conversions.
PROGRAMMATIC DISPLAY ADS
Warm up your audience with branded impressions that point directly to your hub.
DEDICATED MICROSITE
A branded hub within IFP where you control the topic, layout, and messaging.
Thought leadership is more than a blog post.
By owning a digital space around a key topic, you don’t just generate leads – you build authority, shape the conversation, and influence how buyers see the market.
That’s how you move from visibility to trust, and leave a lasting impact across the buyer journey.
Become a recognized leader in your domain.
Category Hub is your platform for authority, engagement, and long-term impact.Own the topic. Drive the demand. Be the brand that leads.