Own your topic. Lead the market.
Category Hub gives your brand a dedicated space within Insights for Professionals, built around a specific topic or area of expertise.
Bring your content together in one customized destination, designed to reflect your brand, messaging, and point of view. Then connect the channels you choose to drive relevant audiences there, giving them a clear place to explore your content and engage with your brand.
Put your brand in the right context.
Insights for Professionals is our third-party publishing platform, where business professionals discover content, explore ideas, and find practical insight across the topics shaping their work.
A Category Hub puts your brand within that environment, helping you build visibility and influence while benefiting from the credibility of an established publishing platform.
More than a place to host your content.
Your main website has to serve your whole business. A Category Hub gives you the flexibility to build a space around a specific focus, bringing the right content, messaging, and audience together.
Build Brand Authority
Position your company as a thought leader in a specific domain, with a presence built around your expertise and point of view.
GAIN Category ADVANTAGE
Put your brand at the center of the conversation, building a stronger position in the category you want to lead and strengthen.
increase AUDIENCE Reach
Keep your brand in front of relevant audiences across channels, giving your content more opportunities to be seen and explored.
One Hub. Multiple ways to reach your audience.
Create Your Hub
Build a branded destination within IFP, with control over the topic, layout, and messaging.
Drive Relevant Traffic
Promote your content to high-fit audiences and direct them to your Hub to explore more.
Build Awareness
Use programmatic display to put your brand in front of relevant audiences across the wider web.
Bring Visitors Back
Re-engage people who have visited your Hub and give them another opportunity to explore content.
Connect your Hub to the wider picture.
Category Hub can become a central part of your marketing activity, giving campaigns and content programs a clear destination around a specific topic or proposition.
Use it alongside lead generation, content syndication, display and retargeting to extend your reach, reinforce your message and create more opportunities for people to engage with your brand.
Ready to lead the conversation?
Bring your expertise into focus with a Category Hub built to strengthen your position and connect you with the audiences you want to reach.