The Insight Collective & 6sense

Official Technology Partners.

Turn predictive intelligence into pipeline outcomes.

Our partnership with 6sense connects AI-driven buyer insights with first-party engagement data – helping you identify high-intent accounts, engage with precision, and accelerate growth where it matters.

Where insight meets execution.

The Insight Collective and 6sense partnership turns buyer intelligence into real-time action – delivering marketing effectiveness you can measure and scale.

Within just 3 months, clients have seen:

  • +125% increase in reach across target accounts
  • +41% uplift in engagement across buying committees
  • +111% rise in sales engagement
  • 3x more pipeline
  • 3.5x growth in closed-won revenue

These aren't projections – they're real outcomes powered by intelligence, activation, and timing working together.

SEE HOW IT WORKS

Stop chasing signals that go nowhere.

Too many B2B marketing teams waste budget chasing intent signals that never convert. Noisy data, false positives, and surface-level engagement drain resources without driving results.

We solve that problem.

By combining 6sense's predictive AI with The Insight Collective's verified first-party engagement data, you gain complete clarity on who's truly in-market, where they are in their journey, and how to reach them.

The result: stronger opportunities identified earlier and engaged at precisely the right moment.

Ready to see the difference?

Connect with a 6sense strategist to discuss your goals and explore how this partnership drives measurable growth.

How our partnership accelerates your growth.

By connecting 6sense's predictive intelligence with our verified engagement data, you can identify, engage, and convert high-value accounts with precision – turning signals into strategic action at every stage.

REACH BUYERS EARLIER

61% of the B2B purchase process happens before buyers ever engage with sales. By the time prospects reach out, they've already formed opinions and narrowed their options.

Get in while buyers are still researching – when your influence has the greatest impact.

Predictive intelligence shows you who's exploring solutions, and first-party engagement reveals what they care about – so you can connect at the right moment.

FOCUS RESOURCES WISELY

Not every account represents real opportunity. Without clear signals, teams often chase noise instead of genuine intent.

By combining 6sense's AI-driven intent with our verified engagement data, you can prioritize accounts showing genuine buying signals rather than surface-level interest.

Your programs stay centered on high-intent prospects from the start, creating tighter targeting, smarter resource allocation, and faster movement from interest to closed revenue.

DRIVE SMARTER ENGAGEMENT

Generic outreach no longer works. And with buying decisions now involving 9-12 stakeholders, every touchpoint needs to resonate.

Verified intelligence at the account and contact level enables ABM programs that feel relevant across every channel – from display and social to content syndication and email.

When your sales team picks up the conversation, they're equipped with the same context, turning outreach into meaningful dialogue.

Powered by intelligent integration.

DYNAMIC LIST SYNCHRONIZATION

6sense target account lists are synchronized regularly as buyer behavior changes. Your segments stay current without manual intervention.

REAL-TIME BUYER INTELLIGENCE

Accounts are enriched with first-party data to reveal who's engaging and where influence is growing within buying committees.

MULTI-CHANNEL ACTIVATION

New intent signals trigger activation across social, display, and content syndication – reaching buyers at every relevant touchpoint.

COMPLETE BUYING-GROUP VISIBILITY

Predictive AI paired with verified contacts delivers full buying-committee clarity, enabling sales teams to multi-thread with confidence.

REVENUE-LINKED MEASUREMENT

Every action connects to pipeline creation and closed-won impact, so you can track effectiveness from first touch to final outcome.

Start with a 6sense Target Account List Audit.

Get clear on where opportunity exists before you activate.

Our 6sense Target Account List Audit analyzes your current targeting, identifies segmentation gaps, and reveals where genuine buying intent exists within your addressable market.

You'll receive a refined ideal customer profile, prioritized account recommendations, and a clear activation strategy designed to maximize ROI.

Your questions answered.

How does this integration help day to day?
What makes your data different?
What do we need to get started?
What kind of results should we expect?

Let’s turn intelligence into outcomes.

See how The Insight Collective and 6sense connect insight with execution – turning marketing effectiveness into a true growth advantage.