demand bi

Go beyond the lead.

Get more than names on a list. DemandBI adds real-time intelligence to every contact – helping you focus on the opportunities that matter most.

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Know which accounts to prioritize, and how they engage with your content.

What is DemandBI?

DemandBI goes beyond basic lead scoring. It’s our proprietary intelligence engine that decodes real buyer behavior – showing where interest is building and who holds influence in the buying process.

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Powered by first-party data and refined with machine learning, it delivers a deeper, more accurate view of each lead’s intent, influence, and conversion potential.

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That’s how you transform lead generation into actionable sales intelligence – automatically.

The DemandBI Score: Three Signals. One Smarter Strategy

DemandBI doesn’t just capture signals – it scores them, then combines the results into one clear benchmark.

ICP CATEGORY INTENT

Measures how prospects engage with your content – and related topics – inside Insights for Professionals, our first-party content environment.

ACCOUNT SURGE

Tracks company-level research activity across the wider web, using third-party intent signals to capture real buying momentum.

BUYER POWER

Ranks each lead’s role and influence within the buying committee, based on firmographic profiles and behavioral data.

Together, these inputs generate the DemandBI Score: a single measure that reveals which accounts are ready, who has influence, and where to focus first.

Intent is good. Actionable intelligence is even better.

DemandBI equips sales and marketing teams with the clarity to prioritize the right accounts, create tailored messaging, and design customer journeys that truly engage – so more conversations turn into conversions.

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Instead of chasing leads blindly, you can:

“DemandBI helped

us stop guessing

and start engaging

with precision.”