The Insight Collective Launches to Ignite a New Era of Strategic Effectiveness in B2B Marketing
6th OCTOBER 2025 – As B2B marketers face mounting pressure to prove boardroom-defensible results, Inbox Insight today announced its transformation into The Insight Collective. The rebrand introduces a new proposition for B2B agencies and brands worldwide, with a marketing playbook designed to turn insight into intelligence, and intelligence into impact.
For the past 15 years, Inbox Insight has delivered demand generation services to a global customer base. Its team of specialists have collaborated closely with some of the world's largest and highest-profile B2B brands to identify, engage, and convert many thousands of new customers, generating millions in new revenue. Now, as The Insight Collective, the company applies this proven expertise to meet today's demands: building strategies that deliver measurable business impact, not just marketing volume.
CEO, Jamie Hendrie stated: “The Insight Collective is much more than a new name. It’s a commitment to a new standard in our industry: one where success is not measured by volume, but by effectiveness – outcomes we can all defend in the boardroom, results that drive tangible growth, and intelligence that cuts through the noise. This is exactly where we intend to lead.”
Guiding this transformation is Amanda Hill, who joined as Non-Executive Director in March 2025. Hill brings over 17 years of international brand-building expertise, having served as founder of BBC Earth (reaching over one billion people worldwide), the BBC's first Global Chief Marketing Officer, Global CMO at A+E Networks, and Chief Marketing & Customer Officer at Harrods.
"B2B marketing is on the cusp of something extraordinary: a chance to move beyond the old playbook and create a new era where intelligence fuels growth, outcomes define success, and trust becomes the ultimate differentiator," said Hill. "The Insight Collective has the courage to set a higher standard. Effectiveness is not just a metric. It is the mandate."
To deliver on this commitment, The Insight Collective has developed a robust Framework for Impact focused on five accelerators for success:
· Strategic Offerings – modular, outcome-driven services designed to prove pipeline impact
· Smart Systems – the integration of tech, data, and media into intelligent campaign activation
· Market Presence – a bold brand that demonstrates effectiveness, not just activity
· People and Culture – teams wired for curiosity, agility, and accountability
· Partnerships and Growth – ecosystems that multiply value through alliances and innovation
"We're consistently hearing from clients that they need to do more with less, which is why effectiveness matters more than ever," said Jennifer Brennand, VP of Sales & Marketing at The Insight Collective. “Marketing has reached an inflection point and The Insight Collective aims to be the catalyst, with a new gold standard for campaign creation, delivery, and performance,” added Hendrie.
The rebrand includes two major initiatives: The Collective Strategy Group, which deploys world-class expertise to augment agency and brand teams on a flexible, outcomes-focused basis; and sponsorship of a new B2B Marketing Effectiveness Think-Tank. This independent research institute, dedicated to defining, measuring, and elevating proof-based intelligence across the industry, will make its debut at BrandWeek 2025, led by the Institute's Chief Marketing Scientist in Residence.
For more information and updates visit: www.theinsightcollective.com
Media contact
Graham Thatcher
CHIEF PR Ltd
Tel: +44 (0)7933 673 240
Email: graham.thatcher@prbychief.com
