Inbox Insight a finalist in The Drum B2B Awards 2020
Inbox Insight are proud to have been chosen as a finalist in the The Drum B2B Awards!
About the Finalist entries
Inbox Insight are excited to announce nominations for two categories in The Drum B2B Awards:
- Best Digital Campaign
- Best Use of Data/Insights
Inbox Insight and Automation Anywhere collaborated, using personalized multi-channel tactics to drive traffic and generate high-quality, multi-touch engagements. The campaign aimed to drive cut-through of the brand, reach target personas, improve ROI, and position Automation Anywhere as the leader in Robotic Process Automation (RPA).
Utilizing featured native banners, programmatic display, paid social, email marketing and a sponsored Category Hub on Insights for Professionals (IFP), Inbox Insight created an immersive environment that focused on multi-touch engagement and nurture. The use of nurture sequences and bespoke intent data technology enabled Inbox Insight to track the behavior of each individual and remarket across multiple channels to those who were actively engaged with the content. A lead scoring model and real-time activity dashboard highlighted to Automation Anywhere which users were most engaged with their content, and therefore more likely to go on to purchase, enabling personalized follow-up.
