A certified pain-in-the-ass, asker of difficult questions and creator of advertising that makes Underdog brands famous. He started the Ad Agency Mellor&Smith in 2009 in the midst of the banking crisis, and has been making sensible decisions ever since. Mellor&Smith make Underdog brands famous by out-thinking the competition. Doing the thing, the biggest brand can’t, won’t or daren’t do. What makes him unique? Somebody far cleverer than him once said ‘Paul reads the FT and writes ads that go in The Sun’.
