About Author
For 15 years Kristen has been at the forefront of new marketing and advertising technologies in both the US and across Europe. From developing profitable data and SaaS products for the likes of Nielsen and Oracle, to creating award-winning advertising campaigns for Asda, to leading corporate digital transformation efforts at Virgin Media/O2, Kristen has always thrived in high growth, forward-thinking businesses. After her second maternity leave in 2022, Kristen returned back to the start-up world to join Custom Influence, where she is driving the adoption of influencer marketing across b2b tech companies such as Hubspot, Monday.com and Palo Alto Networks.

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