About Author
Jamie Hendrie is the CEO of The Insight Collective, a performance marketing partner that helps B2B marketers solve complex challenges through evidence-based planning and execution. With a background in strategic growth, Jamie has led the company’s transformation from a traditional lead-generation outfit into a performance and effectiveness brand trusted by global B2B technology organizations. Jamie works closely with senior commercial leaders to bring strategy, data, and go-to-market execution into tighter alignment. He is also particularly interested in how category dynamics, media planning, and audience targeting inform smarter capital deployment. Jamie has held leadership roles across marketing services and technology, and has built a reputation for having too many ideas – and being late to every meeting.
